Blake Lively and Olivia Wilde Celebrate Fendi Baguette Collection at NYC Flagship

Blake Lively and Olivia Wilde made a stylish appearance at Fendi's Madison Avenue flagship store on Tuesday evening (May 19) for a special celebration in New York City.

The pair turned out to honor the Fendi Baguette re-edition, which debuts as part of the Fall/Winter 2026-27 collection. The guest list also featured Ivy Getty, Ella Hunt, Deacon Reese Phillippe, and other notables.

The event marked the New York leg of a broader initiative by Creative Director Maria Grazia Chiuri. The designer has reimagined 20 versions of the iconic Baguette bag for the upcoming season, presenting them during Milano Design Week 2026. According to Fendi, the collection celebrates "personality as the greatest, freest, expression of beauty," with each re-edition featuring "irreverent colors and craft" that underscore the message that every woman should express herself authentically.

The photography for the campaign was captured by renowned photographer Jo Ann Callis.

Nearly three decades have passed since the Baguette first launched. Following its initial presentation at Milan's Montenapoleone flagship location, the collection is now being distributed strategically across locations. The New York City boutique and Shanghai IFC store each carry 14 versions, while six editions remain exclusive to the Milan location.

Lively's attendance at the event comes on the heels of her lawyer confirming her participation in the 2026 Met Gala, following the resolution of her legal matter with Justin Baldoni, her co-star and director on It Ends With Us.